Why Balayage Is Still the Most Talked-About Hair Color in 2025
From red carpets to TikTok trends, balayage is still the go-to hair color technique for celebrities and everyday clients alike, and it’s easy to see why.
Unlike traditional highlights, balayage is hand-painted for a soft, lived-in effect that grows out beautifully with minimal upkeep. Stars like Hailey Bieber, Jessica Alba, and Kaia Gerber have all embraced balayage for its effortless glow, and it’s become the gold standard for clients who want color without the commitment.
At our Somerville salon, we see clients every week asking for that “natural but noticeable” look, whether it’s a bronde melt, face-framing highlights, or a full sun-kissed transformation.
💡 Pro tip: Balayage works on almost every hair color, from dark brunettes to icy blondes, and we always customize the tone to match your skin, goals, and hair condition.
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✨ Celebrity Balayage Inspo — And How to Make It Yours
Balayage isn’t one-size-fits-all. The beauty of this technique is how customizable it is, and if you’re wondering what look might suit you best, take a cue from some of the celebs who’ve worn it beautifully:
🔸 Hailey Bieber – “Soft Caramel Glow”
A subtle, low-contrast balayage on medium brown hair. Perfect for brunettes who want lightness without going blonde.
Keyword tie-in: caramel balayage, subtle highlights, brunette balayage
🔸 Kaia Gerber – “Rooted Melt”
Her rich chocolate roots melt seamlessly into warm, honey ends. This is a top choice for clients who want depth and softness together.
Keyword tie-in: root melt, brunette balayage, natural blend
🔸 Jennifer Lopez – “High-Contrast Honey”
Queen of the bold balayage. JLo wears golden tones and brightness around the face, perfect for someone who wants dimension and glow.
Keyword tie-in: high contrast balayage, honey blonde highlights, face-framing balayage
🔸 Jessica Alba – “Sun-Kissed Brunette”
A true classic. Lightly brightened ends and subtle ribbons throughout. Ideal for medium to dark brunettes who want to lighten up without going blonde.
Keyword tie-in: sun-kissed balayage, soft brunette highlights, low-maintenance color
💡 How to Choose the Right Balayage for You
Not sure which style fits your hair, lifestyle, or skin tone? That’s exactly what a custom consultation is for. At Fernanda’s Beauty Salon in Somerville, we help clients decide between cool tones, warm honey, bold blondes, or soft melts based on their goals and maintenance preferences.
Balayage
The Secret to Sun-Kissed, Effortlessly Beautiful Hair
Imagine stepping out with hair that looks effortlessly sun-kissed, as if you've just returned from a beach vacation. Balayage is the secret behind that gorgeous, natural glow. It’s not just about highlights—it's about framing your face with beautiful brightness, especially with a stunning 'money piece' that adds dimension and elegance to your look. Unlike traditional highlights that use foils and create harsh lines, balayage is hand-painted for a seamless, blended effect that grows out gracefully—perfect for anyone wanting a low-maintenance yet striking style.
Choosing the Best Lightener for Your Balayage
The secret to a flawless balayage isn't just in the technique; it's in the products used. Using the right lightener makes all the difference between a dull finish and healthy, vibrant hair. Many regular lighteners can strip away moisture, leaving hair dry and prone to breakage. For balayage, it's essential to use a lightener that effectively lifts while preserving the hair's health and shine.
Guy Tang #mydentity lightener sets itself apart with conditioning agents that protect and nourish the hair during the lightening process. Unlike other lighteners that can leave hair brittle, Guy Tang's formula helps keep your hair healthier and stronger. The creamy consistency of the lightener also allows for precise application, which is crucial for creating those perfect, natural-looking highlights that balayage is known for.
Our Commitment to Quality
At Fernanda's Beauty Salon, we are dedicated to delivering the best results without compromising the health of your hair. For those seeking a premium experience, our balayage service using Guy Tang #mydentity lightener is known as 'Hair Art.' With Hair Art, we craft beautifully blended highlights while keeping your hair nourished and vibrant. Ready to elevate your look? Book your appointment today and let us bring your hair vision to life.